Oodi launch­es infant cry­ing pilots to sup­port fam­i­ly and health­care com­mu­ni­ca­tion

A healthtech start­up, Oodi, is on a mis­sion to make fam­i­ly life eas­i­er and improve the flow of com­mu­ni­ca­tion in health­care. To achieve this, the com­pa­ny con­ducts sev­er­al pilot tests to fur­ther devel­op its inno­va­tion.

Oodi is devel­op­ing a dig­i­tal appli­ca­tion that helps par­ents track and visu­alise their baby’s cry­ing pat­terns over time. Dur­ing spring 2026, the team launched par­al­lel pilot activ­i­ties in coop­er­a­tion with Oulu Uni­ver­si­ty of Applied Sci­ences (OAMK) in Oulu and Lap­land Test­bed in Rovanie­mi. A fur­ther pilot in a mater­ni­ty and child health­care envi­ron­ment is cur­rent­ly in prepa­ra­tion.

The ongo­ing Lap­land Test­bed pilot has already pro­vid­ed ear­ly obser­va­tions that are help­ing shape the next devel­op­ment phase.

“Many par­ents expe­ri­ence real uncer­tain­ty when their baby cries for extend­ed peri­ods. The goal is not to replace health­care pro­fes­sion­als, but to give par­ents a clear­er pic­ture of what is hap­pen­ing and make that eas­i­er to com­mu­ni­cate dur­ing, for exam­ple, neu­vola appoint­ments,” says Satu Niemelä, co-founder of Oodi.

Feed­back gath­ered dur­ing the pilots high­light­ed how dif­fi­cult it can be for par­ents to describe cry­ing pat­terns accu­rate­ly dur­ing time-con­strained health­care appoint­ments. The com­pa­ny is explor­ing whether struc­tured, home-col­lect­ed data could help fam­i­lies bet­ter under­stand the sit­u­a­tion and sup­port more informed dis­cus­sions with health­care pro­fes­sion­als.

Oodi is cur­rent­ly prepar­ing the next devel­op­ment phase of the plat­form and plan­ning inter­na­tion­al mar­ket val­i­da­tion ahead of a planned UK mar­ket entry lat­er in 2026.

The team behind Oodi pre­vi­ous­ly devel­oped the inter­na­tion­al­ly recog­nised Onni­Care baby mon­i­tor­ing project, which received two Euro­pean Com­mis­sion Seals of Excel­lence and mul­ti­ple inno­va­tion awards.

Con­tact per­son
Eras­mus van Niek­erk
erasmus@oodi.tech

Source: Oodi

Image: Kati Leinonen