Turn­ing U.S. oppor­tu­ni­ties into busi­ness results, online

A prac­ti­cal webi­nar for Nordic com­pa­nies expand­ing to the U.S. mar­ket.

Expand­ing into the U.S. offers sig­nif­i­cant growth oppor­tu­ni­ties, but suc­cess requires more than just show­ing up. Whether you are attend­ing trade shows or estab­lish­ing a pres­ence, under­stand­ing how to con­vert activ­i­ty into tan­gi­ble results is the key.

Join the webi­nar where indus­try experts will share prac­ti­cal, expe­ri­ence-based insights to help Nordic com­pa­nies suc­ceed in the U.S. mar­ket, from gen­er­at­ing qual­i­fied leads to nav­i­gat­ing tax, account­ing, and legal com­plex­i­ties.

Time: 17 August 2026

Place: Online

Reg­is­tra­tions: https://www.norwayhealthtech.com/events/turning-u-s-opportunities-into-business-results

Pro­gramme

1) From Booth Traf­fic to Sales Con­ver­sa­tions: How to Turn U.S. Trade Shows into Pipeline

Many inter­na­tion­al com­pa­nies invest heav­i­ly in U.S. trade shows, but leave with lit­tle more than busi­ness cards.

In this ses­sion, Dan Grif­fith (Greater Gain Group) will intro­duce a prac­ti­cal frame­work to help you:

• Iden­ti­fy the right prospects before the event
• Cre­ate mean­ing­ful, sales-focused con­ver­sa­tions on the show floor
• Exe­cute struc­tured fol­low-up that con­verts inter­est into qual­i­fied pipeline

👉 You will leave with action­able strate­gies you can apply imme­di­ate­ly to increase your com­mer­cial return from your next U.S. con­fer­ence or trade mis­sion.

2) U.S. Expan­sion – Tax & Account­ing Essen­tials

Enter­ing the U.S. mar­ket brings new finan­cial and reg­u­la­to­ry con­sid­er­a­tions that can sig­nif­i­cant­ly impact your busi­ness.

This ses­sion, led by Paal Proeitz (CLA), is designed for Nordic com­pa­nies prepar­ing for U.S. expan­sion, and will cov­er:

• Key fed­er­al, state, and local tax con­sid­er­a­tions
• Dif­fer­ent enti­ty struc­ture options and their impli­ca­tions
• Core account­ing require­ments when estab­lish­ing and oper­at­ing a U.S. enti­ty

👉 The goal is to help you make informed deci­sions, avoid com­mon com­pli­ance pit­falls, and set up your U.S. oper­a­tions for suc­cess.

3) Legal Con­sid­er­a­tions for U.S. Mar­ket Entry

Legal issues are often overlooked—or seem too com­plex to tack­le ear­ly on—but proac­tive plan­ning can pre­vent cost­ly chal­lenges down the line.

In this ses­sion, Craig Ler­vick (Larkin Hoff­man LLP) will:

• Share real-life exam­ples of legal com­pli­ca­tions com­pa­nies may face
• High­light com­mon risks when enter­ing the U.S. mar­ket
• Pro­vide prac­ti­cal rec­om­men­da­tions to stream­line your expan­sion process

👉 With the right prepa­ra­tion, many issues can be antic­i­pat­ed or minimized—making your expan­sion smoother and more effi­cient.

This webi­nar is orga­nized by BARN – Busi­ness and Resource Net­work and Nor­way Health Tech.

Con­tact per­son

Lucie Meltzer

Inter­na­tion­al Advi­sor, Nor­way Health Tech

lucie.meltzer@norwayhealthtech.com

Source: Nor­way Health Tech