How to? — coach­ing series, Oulu

Busi­nes­sOulu’s Start­up Express pre-incu­ba­tor pro­gram is orga­niz­ing free coach­ing ses­sions in Novem­ber that give you the skills to pitch, build a team, find your fund­ing strat­e­gy, and get your first sales. These ses­sions are open to every­one, whether you’re just start­ing out or have already done some (or all) of these things but need a bit of extra boost.

Time: Between 11 and 30 Novem­ber 2026

Place: Start­up Sta­tion, Tech­nop­o­lis Ydinkeskus­ta, Sepänkatu 20, Oulu

Lan­guage: Eng­lish

Cost: Free of charge

You can attend a sin­gle ses­sion or join the entire coach­ing series, depend­ing on your needs and inter­ests.

Join the ses­sions, gain prac­ti­cal insights, and take the next step on your start­up jour­ney!

Ses­sion 1

How to Get First Sales and Mar­ket Effec­tive­ly: 11 – 12 Novem­ber 2026, 9:00 – 14:00

From Pitch to Growth: A Hands-On Sales & Mar­ket­ing Train­ing for Founders

Turn your ideas into trac­tion, and your trac­tion into growth. This two-day inten­sive train­ing is for start­up teams that want to sharp­en sales exe­cu­tion and build mar­ket­ing that dri­ves results.

By the end of this train­ing, you’ll have a struc­tured sales pipeline, val­i­dat­ed mes­sag­ing, a focused lead list, and a con­crete mar­ket­ing plan ready to put into action imme­di­ate­ly.

The coach: Sari­ta Runeberg, CEO of Maria 01

More infor­ma­tion and reg­is­tra­tion: https://tapahtumat.businessoulu.com/fi-FI/page/6a995453c15bed25106bcdfe?count=24&sort=creationDate&reverse=true

Ses­sion 2

How to Build High-Per­form­ing Teams: 17 Novem­ber 2026, 09:00 — 14:00

This coach­ing helps you under­stand what makes start­up teams suc­ceed, how to make strate­gic hir­ing deci­sions, and how to build a team that can scale togeth­er with the busi­ness.

The pro­gram cov­ers team for­ma­tion, recruit­ment, lead­er­ship, cul­ture, and organ­i­sa­tion­al growth. You will learn how start­up teams evolve through dif­fer­ent growth stages, how to iden­ti­fy crit­i­cal roles and com­pe­ten­cies, what moti­vates high-per­form­ing tal­ent, and how founders can tran­si­tion from doing every­thing them­selves to lead­ing an effec­tive team.

 By the end of the coach­ing day, you will have a clear­er under­stand­ing of your lead­er­ship role, a con­crete plan for scal­ing your team, and prac­ti­cal tools for attract­ing, devel­op­ing, and retain­ing the peo­ple your busi­ness needs to suc­ceed.

More infor­ma­tion and reg­is­tra­tion: https://tapahtumat.businessoulu.com/fi-FI/page/6a9956160ee2ed24bd00fde3?count=24&sort=creationDate&reverse=true

Ses­sion 3

How to Build a Fund­ing Strat­e­gy for Growth:  26 – 27 Novem­ber 2026, 9:00 – 13:00

This two-day inten­sive coach­ing helps you to under­stand how investors think, what dif­fer­ent fund­ing paths look like, and how to make strate­gic choic­es that unlock growth cap­i­tal.

The pro­gram cov­ers equi­ty fund­ing, non-equi­ty financ­ing, and prac­ti­cal financ­ing strat­e­gy. Dur­ing the two days, you will learn how star­tups and SMEs are cat­e­go­rized, what makes a com­pa­ny invest­ment-ready, how val­u­a­tion and terms work in prac­tice, and how dif­fer­ent fund­ing instru­ments affect long-term strat­e­gy and exit options.

Through lec­tures and work­shops, you will build a real­is­tic financ­ing roadmap for your own company—combining equi­ty, debt, and pub­lic fund­ing instru­ments into a coher­ent growth plan. You will gain clear­er strat­e­gy, stronger invest­ment readi­ness, and a con­crete plan to finance growth.

The coach: Ville Heikki­nen, Co-founder and Part­ner at But­ter­fly Ven­tures and Inter­im CEO at HTGP

More infor­ma­tion and reg­is­tra­tion: https://tapahtumat.businessoulu.com/fi-FI/page/6a9955380ee2ed24bd00fad5?count=24&sort=creationDate&reverse=true

Ses­sion 4

How to Pitch for Impact: 30 Novem­ber 2026, 9:00 — 14:00

This inten­sive coach­ing helps you under­stand what makes a com­pelling pitch and how to deliv­er it effec­tive­ly. Through prac­ti­cal exer­cis­es and expert feed­back, you will learn how to struc­ture your mes­sage, tell a con­vinc­ing growth sto­ry, and present your busi­ness with con­fi­dence.

 By the end of the coach­ing day, you will have a stronger pitch deck, a clear­er val­ue propo­si­tion, and prac­ti­cal tools to engage investors and oth­er key stake­hold­ers.

More infor­ma­tion and reg­is­tra­tion: https://tapahtumat.businessoulu.com/fi-FI/page/6a99576ddeb0f924d418c6e5?count=24&sort=creationDate&reverse=true

Con­tact per­son

Sari Kaup­pi­la, Busi­nes­sOulu

sari.kauppila@businessoulu.com