EU Business Hub @ Medical Japan 2027 – business mission to Tokyo
Are you active in the healthcare and medical equipment sector and seeking business, technology, or collaboration opportunities in Japan? In May 2027, the European Union Delegation to Japan, through the EU Business Hub programme, invites European SMEs and startups to join the Medical Japan Business Mission 2027. The mission offers a valuable opportunity to explore the Japanese market, meet potential business and technology partners, and showcase European healthcare solutions.
The misssion is arranged as part of the EU Business Hub – Japan and the Republic of Korea, a EU — funded programme that helps EU companies active in the green and low-carbon technologies, digital solutions, and healthcare and medical equipment sectors to enter the two Asian markets by organising business missions to Japan and to the Republic of Korea between 2024 and 2027.
Time: 24 May — 28 May 2027
Place: Tokyo
Interested companies can apply by 29 January 2027: https://eubusinesshub.eu/en/missions-catalogue
The European Union will support up to 50 European SMEs and startups to attend Medical Japan 2027 Tokyo, taking place at Tokyo Big Sight. The mission combines participation in a dedicated EU-Japan Healthcare and Medical Equipment Partnering Event in Tokyo with attendance at Medical Japan 2027, one of Japan’s leading healthcare exhibitions, held annually since 2015. At the EU Business Hub booth, a dedicated team of professional interpreters will be available to support participating European companies and facilitate communication with Japanese counterparts.
Target audience
European SMEs and stratups active in the healthcare and medical equipment sector, particularly those seeking business, technology or collaboration opportunities in Japan, including:
- Medical devices and equipment
- Diagnostic and imaging technologies
- Digital health
- AI applications in healthcare
- Telemedicine and remote patient monitoring
- Healthcare IoT and smart medical systems
- Elderly care technologies and services
- Rehabilitation and assistive technologies
Services/benefits for the EU participants
- Business matchmaking resulting in pre-arranged in-person meetings with carefully selected Japanese companies, as well as on-site coaching support for business meetings with relevant counterparts who express interest during the event.
- Market intelligence including sectoral briefings providing valuable insights into the Japanese healthcare market and potential business opportunities.
- Cultural and linguistic support such as briefings on doing business in Japan, together with professional interpretation and translation support.
- Financial support of up to €1,000 to benefit from a menu of additional customised services co-funded by the project, such as translation, printing and legal advice.
- Hotel accommodation for four nights at Hilton Tokyo Odaiba, with up to €1,000 in accommodation costs covered by the programme.
- Coverage of the exhibition fee at Medical Japan 2027.
- EU Business Hub booth presence, providing participating companies with exhibition and partnering space during Medical Japan 2027.
- Dedicated coaching support to help companies prepare and arrange tailored 1‑to‑1 meetings with Japanese counterparts.
- Networking opportunities through a dedicated networking event with Japanese and international stakeholders.
Check for more information, including the agenda, here.
Source: Eurochambres, the Association of European Chambers of Commerce and Industry


