The Oura Ring goes Gucci

The fashion house of Gucci has announced a new partnership with Ōura, the Finland-based company that developed a smart wellness ring that combines a stylish design with high technology. As a result of this cooperation, the Gucci x Ōura Ring is now available on the market.

The special edition of the ring and accompanying App deliver all of Oura’s research-grade technology, personalized guidance, and insights in a new ring design, exquisitely crafted with Gucci’s legendary style.

The design details of the ring are unmistakably Gucci—including a subtle impression of the Italian fashion house’s instantly-recognizable interlocking G monogram and a delicate, braided trim in 18-karat gold.

But the Gucci x Ōura Ring is not only about fashion. The innovation offers all Oura’s advanced features including heart rate monitoring, activity tracking, temperature, sleep analysis, and more. The ring provides its users with detailed personalized health data and guidance. From an easy wake-up call thanks to a good night’s sleep, to a quick workout and then a night out, the Oura App analyzes health data and delivers science-backed insights.

The Gucci x Oura Ring is already available online and in selected Gucci retail locations around the world. 

Source: Oura