The Consumer Electronics Show, or CES, is one of the biggest and buzziest tech events of the year. It offers a first look at next-generation gadgets, cars, well-being solutions, entertainment, gaming, and more. It s an annual trade show organized by the Consumer Technology Association (CTA) and it is always held in January in Las Vegas.
Oulu perceived the event from two perspectives. Firstly, CES is an important arena to mirror the directions of ICT innovations and their impacts on society. From this perspective, the goal was to try to learn as much as possible during those busy four days of non-stop events. Secondly, Oulu hosted a booth at CES focusing on new advances in the fields of well-being and new digital innovations that were presented by some of our brightest companies from Oulu, Neurosonic, QuietOn and Night Train. The main goal was to enable the Oulu-based companies to strengthen their international exposure and hopefully increase business partnerships and collaborations, and naturally sales. CES is therefore a great opportunity for both aspects.
This year’s CES has all been a success. You can find more information on the ICTOulu website.