With the aim to diversify its presence in new industries and to modernize its brand identity, Innokas Medical announces its transformation into Innokas. The new name highlights the company’s commitment to professionalism and approachability.
In order to align with the company strategy and targets for growth and to modernize its identity, as well as to attend to the aim of expanding its presence to new industries, the company will transform into Innokas.
While Innokas’ core competence remains in healthtech, an area in which it has extensive experience spanning 30 years, the rebranding goes on to display the brand’s willingness and preparedness to take on other projects and further growth. Janne Kostamo, CEO, reiterates that Innokas continues dedicated to providing support to existing and new healthtech partners to bring their solutions to the market in an efficient way.
The brand renewal symbolizes the commitment to responsible growth. According to Jouni Riuttanen, Head of Sales and Marketing, “Responsible growth allows us to contribute to technological advancements that benefit society while maintaining a thriving business that generates employment opportunities”.
Accompanied by a new visual brand and a renewed website, the rebranding will promote easier understanding and recognition and reflect the company’s commitment to its customers’ success. The logos and visuals will be gradually changed over time and a new domain will be implemented during this autumn, and Innokas will inform its customers and associates about any changes that may require action.