New MedTech Design Studio launched by Innokas Medical
Innokas Medical’s business strategy has been undergoing a renewal. As a result of this development work the company has launched MedTech Design Studio. This new business concept highlights the value add of strategic partnerships: agile development of next generation medical devices will be achieved by co-creation and standardized working methods.
‘Our new vision is to be the preferred medtech long-term co-creation partner in 2020. To achieve this, we started to develop our way of working and processes last year. With now launched MedTech Design Studio, we’re able to take the changes and challenges of more complex operative environment into account efficiently, when at the same time ensuring the agile development cycle for next generation medical devices,’ said Jenni Tuulos, Head of Innokas MedTech Design Studio.
According to Tuulos, as different technologies are developed, and the impact of software is growing in medical devices, the user experience and safety issues are becoming even more crucial. This creates challenges for medical device developers. Companies need to know and, in particular, need to master a significant number of different kinds of technologies and platforms already on a very early phase of the product lifecycle. Moreover, complicated regulations that govern healthcare technology make designing and developing new medical devices slower and more expensive.
Innokas’ MedTech Design Studio comes as an answer to these challenges with a team of +60 employees from all the necessary competence areas of product development, such as electrical and mechanical engineering, embedded software development, industrial and usability design, tester development, prototyping, verification and validation as well as quality, risk and project management. By choosing to develop an innovation with Innokas, a customer gets access to a wide spectrum of competences as well as to new kind of agile product development environment.
According to Innokas, an agile product development really is possible in medical business, despite the burdensome regulations and more complex business environment.
‘We started to think how the development model of medical devices should look like in order to take into account both regulations, laws and standards as well as the agile development cycle of new products. The need for this has arisen through our own experiences as well as through conversations with our customers. There is a pressure to get high-quality medical devices quickly to the market. Co-creation mindset is only one answer. We also wanted to apply commonly known methodologies of product development – design thinking, lean startup and agile – to medical environment,’ Tuulos continued.
As a result of this brainwork, the company has created a new kind of product development model, which is the basic framework for Innokas’ MedTech Design Studio operation. The new service offering is based on certain packages designed and targeted for each product development phase. At the idea phase, Innokas offers consultation with concept clarification and regulatory and risk impact assessment. In the prototyping phase the proof of the concept is achieved, including first prototypes and input crafting, while the design and development phase includes actual design implementation and design transfer.
‘Our uniqueness lies in our comprehensive service offering, which, in addition to our MedTech Design Studio offering, includes versatile manufacturing and life cycle management services, as well as our strong experience in quality and regulatory affairs. The concept is superior to companies that need long-term co-creation partnerships for the product’s whole lifecycle,’ Tuulos concluded.
Read more information about MedTech Design Studio here.
Source: Innokas Medical
Marketing & Communications Manager
Innokas Medical Ltd.