Cana­di­an Health­care Mar­ket Access Pro­gram, online and in-per­son

The Cana­di­an Mar­ket Access Pro­gram will pro­vide com­pa­nies with a com­pre­hen­sive under­stand­ing of the Cana­di­an health­care mar­ket and an overview of best com­mu­ni­ca­tion tips when reach­ing out to Cana­di­an stakeholders/clinicians. Join mod­ules 4 – 6 to explore oppor­tu­ni­ties.

Time: May 7, 2025,15:00–16:30 GMT / June – Sep­tem­ber 2025 / Novem­ber 4 – 6, 2025.
Place: Online & St John’s, NL
Reg­is­ter here.

Com­pa­nies will be able to access two 1:1 45-minute ses­sions with a key con­sul­tant focused on tai­lor­ing your mes­sage-val­ue prop/written and ver­bal com­mu­ni­ca­tion that res­onate with a Cana­di­an audi­ence. In these ses­sions, you’ll learn more about the health ecosys­tem and what you need to do to stand out. 

Addi­tion­al­ly, there will be oppor­tu­ni­ties to meet and inter­act with Cana­di­an clin­i­cians, cham­pi­ons, and key con­tacts at a con­fer­ence in Cana­da on Nov 4th-6th. We will work with New­found­land and Labrador Health Ser­vices to set up meet­ings with per­ti­nent con­tacts. 

Learn­ings in this pro­gram will pro­vide you with a deep­er under­stand­ing of the Cana­di­an health­care mar­ket, path­way to adop­tion, key mes­sag­ing attrib­ut­es, and a net­work of local con­tacts to assist you in your jour­ney. 

Pro­gram con­tent

MOD­ULE 4: Com­mu­ni­cat­ing with Cana­di­an Health Stake­hold­ers
Date: May 7, 2025 | Time: 15:00–16:30 GMT | For­mat: Vir­tu­al
Coach­ing on effec­tive com­mu­ni­ca­tion with Cana­di­an pub­lic sec­tor health stake­hold­ers, includ­ing sales strate­gies, pitch fram­ing, and pro­cure­ment out­reach at provin­cial, ter­ri­to­r­i­al, and hos­pi­tal lev­els.

MOD­ULE 5: 1:1 Coach­ing with LHS Labs
Date: June–September 2025 | For­mat: Vir­tu­al (2 ses­sions, 45 min each)
Two per­son­al­ized coach­ing ses­sions to refine prod­uct pitch­es and one-pagers. Includes feed­back, strate­gic posi­tion­ing, and guid­ance on enter­ing the Cana­di­an mar­ket.

MOD­ULE 6: NLHS Health Inno­va­tion Sum­mit
Date: Nov 4–6, 2025 | For­mat: In-per­son, St. John’s, NL
Final event fea­tur­ing pitch oppor­tu­ni­ties, stake­hold­er meet­ings, and pan­els on health­care inno­va­tion, includ­ing Nordic per­spec­tives.

Source: Busi­ness Fin­land