AMPli­fy – Accel­er­at­ed US Mar­ket Entry for Finnish Health­care Com­pa­nies

AMPli­fy is an estab­lished plat­form designed to advance Finnish health­care com­pa­nies’ US mar­ket readi­ness and entry. Expand­ing upon the suc­cess­ful Nordic AMPli­fy and Gazelle pro­grams, AMPli­fy is a com­plete ecosys­tem that brings Finnish com­pa­nies and Mayo Clin­ic togeth­er.

With the US account­ing for 40% of the glob­al health­care mar­ket and over 30% of new tech­nolo­gies emerg­ing from col­lab­o­ra­tions with inter­na­tion­al part­ners, Amer­i­can health sys­tems are evolv­ing their inno­va­tion hubs into glob­al co-devel­op­ment ini­tia­tives. AMPli­fy is lead­ing this tran­si­tion, and Mayo Clin­ic has picked Fin­land as a strat­e­gy focus area.

Mayo Clin­ic, one of the lead­ing health sys­tems glob­al­ly, con­stant­ly seeks to pro­vide its patients the best and most effi­cient care. They rec­og­nize that this can only be accom­plished through con­stant inno­va­tion across the entire con­tin­u­um of care. Hence, there is a need to find the best ways to improve care, reduce costs, and improve the qual­i­ty of life for all patients.

Col­lab­o­ra­tion is essen­tial, and work­ing with emerg­ing com­pa­nies and fresh ideas has proven to be an effec­tive strat­e­gy. The need for more and bet­ter dig­i­tal tools is real and vis­i­ble. Now is the time to focus resources on US entry through AMPli­fy with local cham­pi­ons. AMPli­fy is a strate­gic and com­pet­i­tive advan­tage.

AMP is a care­ful­ly thought-out and curat­ed pro­gram con­sist­ing of work­shops, one-on-one men­tor­ing, and webi­na­rs with lead­ing US health­care play­ers, includ­ing providers, VCs, strate­gics, and Mayo Clin­ic experts. Par­tic­i­pat­ing com­pa­nies gain valu­able insights, refine their val­ue propo­si­tions, and receive guid­ance from KOLs, all while deep­en­ing their under­stand­ing of the US mar­ket and busi­ness land­scape. Every aspect of com­mer­cial and clin­i­cal suc­cess is addressed through the pro­gram.

The appli­ca­tion peri­od is open from March 11^th to April 20^th, 2025. AMPli­fy 2025 will accom­mo­date 10–12 select­ed com­pa­nies, offer­ing a struc­tured path­way to accel­er­ate U.S. mar­ket entry.

• Vir­tu­al pro­gram intro­duc­tion: March 11, 2025
• Appli­ca­tion Peri­od: March 11 – April 20, 2025 (All appli­ca­tions must be sub­mit­ted by April 20, 2025)
• Cohort Selec­tion: Announced in June 2025
• Men­tor­ing Ses­sions: Begin fol­low­ing cohort selec­tion
• In-Per­son Kick­off: Helsin­ki, August 2025
• One-on-One men­tor­ing: Each com­pa­ny will receive two indi­vid­ual men­tor­ing ses­sions (60–90 min­utes each)
• Work­shops & Webi­na­rs: Vir­tu­al bi-week­ly ses­sions from Sep­tem­ber to Octo­ber 2025
• U.S. Mar­ket Vis­it: On-site vis­it to Mayo Clin­ic, Rochester, Min­neso­ta, in Novem­ber 2025
• Par­tic­i­pa­tion Fee: EUR 6,000 (trav­el expens­es to Rochester not includ­ed)
• Eli­gi­ble com­pa­nies can apply for Busi­ness Fin­land fund­ing, or the costs may be includ­ed in the ongo­ing DTA/NIY project. Dis­cuss this with your BF con­tact.

Con­tact per­sons:
Tit­ta Houni 
Senior Advi­sor 
New York, USA 
titta.houni@businessfinland.fi 

Renne Kase­va 
Senior Advi­sor 
Helsin­ki 
renne.kaseva@businessfinland.fi  

Source: Busi­ness Fin­land