Smart ring startup Oura raises $28 million

The Oulu-based wellness ring startup, Oura, has received  $28 million from Google’s Gradient Ventures, Square, and Forerunner Ventures for its product updates.

Oura has developed a smart activity- and sleep-tracking ring that is said to be the only wellness ring in its category. It tracks key signals from your body while you sleep, delivering critical insights helping you harness your body’s potential every day. Unlike many other wearables, the device is not worn on a person’s wrist but on their finger. The user can view their data inside the Oura mobile app, with three scores allocated based on their sleep and activity.

So far, the company has sold over 150,000 of Oura rings and its team has grown to over 100 people globally.

Read more information about Oura here.

Source: Venture Beat

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