OuluHealth brings Oulu’s health companies to Medica 2018
Once again Düsseldorf opened its door from 12 to 15 November to the world’s biggest trade fair for the medical sector, Medica. The Finland E55 stand, shared by Business Finland and OuluHealth, was situated in hall 15, which was dedicated to innovation and communication technologies. The stand was buzzing with vivid networking right from the beginning of the trade fair. OuluHealth, together with ten Oulu-based companies, was right in the centre of the event to show the world Finnish state-of-the-art health innovations.
‘Medica attract visitors from around the globe. Potential investors, buyers, research and business partners as well as innovative companies, all of them under one roof. This is why this event is the perfect platform for learning about the latest trends in technology and expanding the health business. It’s great to be here again with Oulu-based companies to showcase state-of-the-art health solutions,’ explained Heidi Tikanmäki, Key Account Director of the health & Life Science at BusinessOulu.
Destination future health
Every year, Medica attracts to Düsseldorf about five thousand visitors from one hundred and thirty countries, companies, investors, health professionals and health enthusiasts. Different countries, ideas and health solutions were brought together under one roof. This year, Medica covered topics from disruptive technologies, through medical mobile solutions and wearables to medical certifications and standards. During this four-day event, the visitors had the possibility to walk through seventeen halls filled with exhibitors from sixty-six countries.
OuluHealth and Business Finland cooperated on preparing and hosting the stand for the use of twenty-one Finnish companies from Oulu and beyond. The stand perfectly combined the sense of tranquility, which Finland is famous for, with cutting-edge technology. The companies, Pedihealth, Cerenion, Nukute, Optomed, Mectalent, Otometri, Mediracer, Screentec, Monidor and Innokas Medical showcased their products and services among the best international leaders of future health.
Medica welcomed us with vivid discussions on future trends in health care, hundreds of visitors at the stand, numerous business meetings and networking events.
On the second day of the trade fair, networking continued in the evening during a meeting hosted by Business Finland. The participants could relax after a busy day, get to know one another better and continue discussions in a more relaxing surrounding. A special guest, Mr. Antti Kaski, Minister at Embassy of Finland in Berlin, presented an interesting overview on the health sectors both in Finland and in Germany.
‘Smart health solutions are becoming an integral part of our lives and Finland is a clear leader in this field. It’s also important to highlight that Finland and Germany are stable markets, which is a significant factor in today’s world. The health sector is growing rapidly in both countries,’ said the Minister Kaski.
Boosting health technology business
The medical trade fair in Düsseldorf focuses on exhibiting health innovations and creating new business opportunities that enable companies to grow. This trade fair is perfect for expanding the network of contacts, finding partners for research or further developing products, attracting customers and reaching for international markets.
‘Medica 2018 was great success to Monidor! Our expectations were to meet our current distribution partners and potential new candidates for distribution in Europe. We got more than 100 good leads. Additionally, we had an opportunity to meet other potential collaboration partners, such as hospital management and home health care providers. Medica is a very global event that gave us an opportunity to discuss market needs in potential future market areas,’ commented Mikko Savola, CEO at Monidor.
‘This event is an excellent place to meet potential customers and buyers. We gained a lot of visibility and got further reassurance that there is a growing demand for our upcoming product. It was also very useful to discuss with fellow entrepreneurs, share experiences and learn from each other,’ added Timo Koskela, CEO at Cerenion.
Text and image: Joanna Seppänen, Health & Life Science, OuluHealth, BusinessOulu