Finnish player development technology by Fox in the Box enters Spanish La Liga

Finnish sports technology will be used by the top Spanish football and basketball league teams, Deportivo Alaves and Saski Baskonia, which are going to implement the solution provided by the Oulu-based Fox in the Box.

Creating the stars of tomorrow

The software developed by Fox in the Box enables storing and analyzing information related to the players development. The system is already in use in many clubs, for example, in Jokerit HC. The negotiations between this company and Baskonia Alaves Group progressed fast during the last part of 2017. The parties have now moved on to the phase of active co-development. During the first half of 2018, Fox in the Box will develop for Baskonia Alaves Group’s clubs, Deportivo Alaves that paly in La Liga and Saski Baskonia, a solution for developing of player performance. Other football clubs in the network are Croatian NK Rudes and JS Hercules from Finland.

Fox in the Box is part of Player Accelerator project, which helps Finnish sports technology companies and Finnish players to enter bigger markets. Its solution can be used in every sport, but the current service focuses on football and basketball. It will be utilised to check the progress players make during their training program and to facilitate making appropriate decisions in order to improve the athlete’s performance and maximize results.

“By working together, we have access to a tremendous amount of data.  Their analysis can open up new perspectives for coaching and player development. Today technology brings new types of tools to support the optimal player development,” says Timo Perälä, CEO of Fox in the Box. “Soon Fox in the Box can offer comparable data from at least Finnish, Croatian and Spanish football talents,Perälä continues.

Fox in the Box takes care of the comprehensive development of the player. The solution responds to the individual and special needs of the players and greatly reduces manual work, thus releasing resources for the actual coaching.

“In the future, we will focus more and more on the players’ growth and holistic development of all our players in the network. We want to accelerate careers of young talents in football and in basketball. We already collect a huge amount of data from our players, but we need a service that gathers everything together and provides an overall picture of our situation. For this purpose Fox in the Box is one of the best solutions in the world,” says Igor Jukic, Head of Performance at Baskonia Alaves Group.

A multidisciplinary team of experts has been formed in order to create the next generation comprehensive coaching and operating model. Undoubtedly, Fox in the Box will be its integral part.


Contact person:
Timo Perälä

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